ITV Tonight *
ITV Studios commissioned Manchester-based design studio Mighty Giant to rebrand and create a new visual identity for their flagship current affairs programme, ITV Tonight.
After 14 years without a refresh, ITV wanted a concept that placed Tonight at the very heart of the story.
[CLIENT]
ITV STUDIOS
[STUDIO]
MIGHTY GIANT
[ROLE]
CONCEPTING, 3D VISUALISATION, MOTION DESIGN
ITV Studios commissioned Manchester-based design studio Mighty Giant to rebrand and create a new visual identity for their flagship current affairs programme, ITV Tonight.
After 14 years without a refresh, ITV wanted a concept that placed Tonight at the very heart of the story.
[CLIENT]
ITV STUDIOS
[STUDIO]
MIGHTY GIANT
[ROLE]
CONCEPTING, 3D VISUALISATION, MOTION DESIGN
Working alongside the Creative Lead at Mighty Giant, I helped develop the new visual identity for ITV Tonight.
We created a bespoke colour palette inspired by sunset gradients — a nod to the programme’s evening slot. Giving it a look that stood apart from ITV’s parent branding while still feeling connected. In 3D, I designed and animated pulsing rings and carousels of footage, visual devices that emphasised the programme’s role in bringing important stories to the forefront of public attention.
