DGTL

A self-initiated project created to explore product animation, lighting, and cinematic storytelling through the launch of a fictional digital clock brand, DGTL.

The project focused on crafting a premium promotional film, from modelling and material development through to animation, lighting, and final rendering. Inspired by modern consumer technology campaigns, I experimented with dynamic camera movement, atmospheric lighting, and refined motion to create a sleek, design-led piece that showcases the product from every angle while capturing its minimalist aesthetic.